Privacy and Cookies Policy

1.1

This Policy applies when Convertive processes personal data of individuals (“Data Subjects”) while acting as a data controller under applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

1.2

This Policy applies in particular when:

• You visit or interact with https://convertive.co/
• You contact us as a potential or existing client, partner, or service provider
• You subscribe to marketing communications
• We analyze website usage and campaign performance

1.3

This Policy does not apply where Convertive acts solely as a data processor on behalf of a client (for example, when processing personal data strictly to deliver creative services under a client’s instructions). In such cases, the client’s own privacy policy applies.

1.4

This Policy also explains how we use cookies and similar technologies. Cookie-specific information is provided in Section 8.

1.5

Convertive may update this Policy from time to time. The latest version will always be available on our website.

2. DATA CONTROLLER & CONTACT DETAILS

Data Controller:
Convertive
Website: https://convertive.co/
Email: privacy@convertive.co (or your preferred official email)

For privacy-related questions or requests, please contact us using the details above.

3. PURPOSES OF PROCESSING & CATEGORIES OF PERSONAL DATA

3.1 Purposes of Processing

We process personal data for the following purposes:

• Pre-contractual discussions and client onboarding
• Providing and managing our services
• Legal, accounting, and compliance obligations
• Exercising and defending legal rights
• Marketing communications (with consent)
• Website analytics and performance improvement
• Advertising and campaign measurement (with consent)

3.2 Categories of Personal Data

Depending on the purpose, we may process:

• Name, email address, phone number
• Company name, job title, role
• Communication content
• Billing and payment-related information
• Website usage data (IP address, device type, browser, pages visited)
• Cookie identifiers and online identifiers

3.3 Source of Personal Data

Personal data is typically collected:

• Directly from you
• From colleagues or representatives within your organization
• From public or professional sources (e.g., company websites, LinkedIn)

3.4 Mandatory vs Voluntary Data

Some personal data is required to enter into a contract or provide services. Where data is optional, failure to provide it will not have adverse consequences.

4. LEGAL BASES FOR PROCESSING

Convertive processes personal data based on the following legal grounds:

• Legitimate interest (Article 6(1)(f) GDPR):
  Business development, client communication, service improvement, and rights enforcement
• Legal obligation (Article 6(1)(c) GDPR):
  Accounting, tax, and regulatory compliance
• Consent (Article 6(1)(a) GDPR):
  Marketing communications, analytics cookies, advertising cookies
• Contract necessity (Article 6(1)(b) GDPR):
  Providing requested services and fulfilling agreements

You may withdraw consent at any time.

5. DISCLOSURE OF PERSONAL DATA

5.1

We may share personal data with trusted third parties, including:

• Cloud hosting and infrastructure providers
• Communication and collaboration tools
• Analytics and advertising platforms
• Accounting, legal, and IT service providers

5.2

Where data is transferred outside the European Economic Area, we apply appropriate safeguards such as:

• EU Standard Contractual Clauses
• Adequacy decisions
• Approved data protection frameworks

6. DATA RETENTION

We retain personal data only for as long as necessary for its purpose:

• Pre-contractual communications: up to 3 years
• Contractual and legal records: as required by law (e.g., 7 years for accounting)
• Marketing data: until consent is withdrawn
• Analytics and advertising data: typically up to 14 months or until consent is withdrawn

Data is deleted or anonymized once no longer required.

7. DATA SUBJECT RIGHTS

You have the right to:

• Access your personal data
• Request correction or deletion
• Restrict or object to processing
• Request data portability
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority

Requests can be sent to privacy@convertive.co.

8. COOKIE POLICY

8.1 What Are Cookies

Cookies are small text files stored on your device to ensure website functionality, improve user experience, and analyze usage.

8.2 Types of Cookies We Use

• Strictly Necessary Cookies
  Required for website functionality and security
• Analytics Cookies
  Help us understand how visitors use the website
• Functional Cookies
  Enable enhanced features and personalization
• Advertising Cookies
  Used to deliver relevant ads and measure campaign effectiveness

8.3 Cookie Control

You can:

• Accept or reject cookies via the cookie banner
• Change browser settings
• Delete stored cookies

Necessary cookies cannot be disabled.

9. THIRD-PARTY WEBSITES

Our website may contain links to third-party sites. We are not responsible for their privacy practices. Please review their privacy policies before providing personal data.

10. POLICY UPDATES

Convertive may amend this Policy from time to time. Continued use of the website constitutes acceptance of the updated Policy.